Global Major Cities Guide

Primary Uses:
WeChat is the most widely used social media platform in Hangzhou and across China. It functions as a messaging app, social media platform, and payment system all in one. Locals use it for:
- Text, voice, and video communication.
- Sharing updates via "Moments" (similar to a Facebook timeline).
- Making payments through WeChat Pay (used for everything from groceries to public transport).
- Networking through group chats and QR code sharing.
- Accessing mini-programs for services like food delivery, ride-hailing, and e-commerce.
Associated Costs:
The app is free to download and use. However, some services (e.g., mobile data for usage or international money transfers) may incur costs.
How to Set Up:
1. Download the app from the App Store (iOS) or a trusted Android app store (e.g., Huawei AppGallery, Tencent's website).
2. Register with your phone number (a Chinese number is preferred but not mandatory).
3. Verify your account via SMS.
4. Set up your profile with a photo and username.
5. Link your bank card to enable WeChat Pay (optional but highly recommended for convenience in Hangzhou).
Local Considerations:
- WeChat is essential for daily life in Hangzhou, from paying for meals to communicating with colleagues.
- QR codes are ubiquitous; you’ll often scan or share them to connect with others or access services.
- Be mindful of what you post on Moments, as sensitive topics (e.g., politics) are monitored.

Primary Uses:
Douyin is the Chinese version of TikTok and is extremely popular for short video content. In Hangzhou, it’s used for:
- Entertainment and following trends.
- Promoting businesses and personal brands.
- Discovering local attractions, restaurants, and events through influencers.
Associated Costs:
Free to use, but in-app purchases (e.g., virtual gifts for creators) are available.
How to Set Up:
1. Download the app from a trusted app store.
2. Register with your phone number or WeChat account.
3. Customize your profile and start following accounts or hashtags relevant to Hangzhou.
Local Considerations:
- Douyin is a great way to learn about Hangzhou’s culture, food, and lifestyle.
- Many businesses in Hangzhou use Douyin for marketing, so it’s a useful tool for discovering deals and promotions.

Primary Uses:
Xiaohongshu is a lifestyle and e-commerce platform popular among young people in Hangzhou. It’s used for:
- Sharing and discovering product reviews, travel tips, and lifestyle content.
- Shopping for high-quality or niche products.
- Networking with like-minded individuals through shared interests.
Associated Costs:
Free to use, but users often shop through the platform, so costs depend on purchases.
How to Set Up:
1. Download the app.
2. Register with your phone number or email.
3. Set up your profile and start exploring content or posting your own.
Local Considerations:
- Xiaohongshu is particularly popular among women and younger demographics.
- It’s a great platform for finding recommendations on Hangzhou’s best restaurants, cafes, and shopping spots.

Primary Uses:
Weibo is a microblogging platform similar to Twitter. It’s used for:
- Following news, celebrities, and trending topics.
- Sharing opinions and engaging in discussions.
- Promoting businesses or personal brands.
Associated Costs:
Free to use, but some premium features (e.g., VIP memberships) are available for a fee.
How to Set Up:
1. Download the app or visit the website.
2. Register with your phone number or email.
3. Verify your account and set up your profile.
Local Considerations:
- Weibo is a good platform for staying updated on local and national news.
- Be cautious about discussing sensitive topics, as content is monitored.

Primary Uses:
While primarily a payment platform, Alipay also has social features, such as:
- Messaging and sharing updates with friends.
- Accessing mini-programs for services like food delivery and travel booking.
Associated Costs:
Free to use, but linked services (e.g., mobile data or purchases) may incur costs.
How to Set Up:
1. Download the app.
2. Register with your phone number.
3. Link your bank card to enable payments.
Local Considerations:
- Alipay is widely used in Hangzhou, especially for payments, as Hangzhou is home to Alibaba, the company behind Alipay.
- It’s often used alongside WeChat Pay.

Professional Networking:
While LinkedIn is available in China, it’s not as widely used as in other countries. Instead, WeChat is often used for professional networking. Business contacts typically exchange WeChat QR codes rather than business cards.
Social Networking:
WeChat and Xiaohongshu are the go-to platforms for building social connections. Joining WeChat groups related to your interests or profession is a great way to meet people in Hangzhou.
Community Engagement:
Many expat communities in Hangzhou have WeChat groups where members share information about events, housing, and job opportunities. Douyin and Xiaohongshu are also useful for discovering local events and activities.

Internet Restrictions:
Many international social media platforms, such as Facebook, Instagram, and Twitter, are blocked in China. To access these, you’ll need a Virtual Private Network (VPN). However, VPNs are technically restricted, so use them cautiously.
Censorship:
Content on Chinese social media platforms is monitored. Avoid posting or discussing politically sensitive topics to ensure compliance with local regulations.
Language:
Most content on these platforms is in Chinese. While some apps (e.g., WeChat) have English interfaces, learning basic Chinese phrases or using translation tools can be helpful.
Etiquette:
- Be respectful in group chats and avoid spamming.
- When networking, it’s common to send a polite message when adding someone on WeChat.
- Sharing photos and updates on Moments is common, but oversharing or posting controversial content is frowned upon.

Learn to Use QR Codes:
QR codes are integral to social media and daily life in Hangzhou. Familiarize yourself with scanning and generating QR codes for payments, adding contacts, and accessing services.
Follow Local Influencers:
Influencers on Douyin and Xiaohongshu often share valuable insights into Hangzhou’s culture, food, and lifestyle.
Engage with Local Content:
Interacting with local content on platforms like WeChat and Douyin can help you better understand Hangzhou’s culture and trends.
Stay Updated:
Use Weibo to follow local news and events, as it’s one of the fastest ways to stay informed.

By understanding and utilizing these platforms, you’ll be well-equipped to navigate social and professional life in Hangzhou.

Hangzhou