Marseille

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Wine and Aperitifs

Sections

1. Local Wine Varieties in Marseille

Marseille is part of the Provence wine region, which is renowned for its rosé wines but also produces excellent reds and whites. Here are the key wine varieties you should know about:

Rosé Wines

  • Provence Rosé: The most iconic wine of the region, known for its pale pink color, light body, and refreshing flavors of red berries, citrus, and herbs. It pairs perfectly with the Mediterranean climate and cuisine.
  • Bandol Rosé: Produced in the nearby Bandol appellation, this rosé is more structured and complex, often with notes of peach, melon, and spice.

Red Wines

  • Bandol Reds: Made primarily from Mourvèdre grapes, these wines are full-bodied, with flavors of dark fruits, spices, and earthy undertones. They age beautifully and are a great choice for pairing with heartier Provençal dishes.
  • Côtes de Provence Reds: These are lighter and fruitier than Bandol reds, often featuring Grenache, Syrah, and Carignan grapes.

White Wines

  • Cassis Whites: Produced in the nearby Cassis appellation, these wines are crisp and aromatic, with notes of citrus, white flowers, and herbs. They pair wonderfully with seafood, a Marseille specialty.
  • Côtes de Provence Whites: These are light and refreshing, often with flavors of stone fruits and a hint of minerality.

2. Popular Aperitifs in Marseille

Aperitifs are an essential part of the social and culinary culture in Marseille. They are typically enjoyed before a meal to stimulate the appetite. Here are some of the most popular options:

Pastis

  • What It Is: A traditional anise-flavored spirit that is synonymous with Marseille. It is usually diluted with water (5 parts water to 1 part pastis) and served over ice.
  • Cultural Significance: Pastis is deeply ingrained in Marseille’s identity and is often enjoyed in the late afternoon or early evening at outdoor cafés.
  • Popular Brands: Ricard and Pernod are the most famous brands, both originating in Marseille.

Rosé Wine as an Aperitif

  • Light and refreshing, rosé is often served as an aperitif in Marseille, especially during the warmer months.

Kir

  • A classic French aperitif made by mixing white wine with crème de cassis (blackcurrant liqueur). In Marseille, it’s common to use a local white wine, such as Cassis, for this drink.

Vermouth

  • Vermouth, both dry and sweet, is another popular choice. Noilly Prat, a famous vermouth brand, is produced in the nearby town of Marseillan.

Local Craft Beers

  • While not traditional, Marseille has a growing craft beer scene, and some locals enjoy a cold beer as an aperitif.

3. Cultural Practices Around Drinking

Drinking in Marseille is a social activity, often accompanied by food and conversation. Here are some key cultural practices to keep in mind:

  • Aperitif Time: Aperitifs are typically enjoyed between 5:00 PM and 7:00 PM, before dinner. It’s a time to relax and socialize with friends or family.
  • Accompaniments: Aperitifs are often served with small snacks, such as olives, nuts, tapenade (olive spread), or anchovies.
  • Pace: Drinking is done leisurely. The focus is on savoring the flavors and enjoying the company rather than consuming large quantities.
  • Toast Etiquette: When toasting, make eye contact with the other person and say “Santé!” (Health!) or “À votre santé!” (To your health!).

4. Typical Costs

The cost of wine and aperitifs in Marseille can vary depending on where you purchase or consume them:

Wine

  • In Shops: A bottle of local rosé or white wine can cost between €6 and €15 for a good quality option. Premium wines, such as Bandol reds, may cost €20 or more.
  • In Restaurants: A glass of wine typically costs €4 to €8, while a bottle can range from €20 to €50, depending on the establishment and the wine’s quality.

Aperitifs

  • Pastis: A glass of pastis at a café or bar usually costs €2.50 to €5.
  • Kir: A glass of kir costs around €4 to €6.
  • Vermouth: A glass of vermouth is typically €3 to €6.

5. Where to Buy or Enjoy Wine and Aperitifs

Wine Shops

  • La Cave de Baille: A well-stocked wine shop offering a wide selection of Provence wines, including rosés, reds, and whites.
  • Maison du Vin: Located in the city center, this shop specializes in wines from the Provence region and offers expert advice.
  • Cave des Papilles: Known for its natural and organic wines, this is a great place to explore unique local options.

Bars and Cafés

  • Le Bar de la Marine: A classic Marseille bar with a beautiful view of the Old Port, perfect for enjoying a glass of pastis or rosé.
  • La Caravelle: A charming bar with a terrace overlooking the Old Port, offering a great selection of wines and aperitifs.
  • La Part des Anges: A wine bar with an excellent selection of local and natural wines, as well as small plates to accompany your drink.

Markets

  • Marché des Capucins: A bustling market where you can find local wines and aperitif ingredients, such as olives and tapenade.
  • Marché de Noailles: Another vibrant market offering a mix of local and international products, including wines.

6. Specific Considerations and Etiquette

  • Diluting Pastis: Always dilute pastis with water before drinking. It is considered unusual to drink it straight.
  • Serving Temperature: Rosé and white wines should be served chilled, while red wines are best served slightly below room temperature.
  • Sharing: In social settings, it’s common to share a bottle of wine or a carafe. If you’re hosting, ensure you have enough for everyone.
  • Tipping: In bars and restaurants, service is included in the bill, but it’s customary to leave a small tip (around €1 to €2 per drink or 5-10% of the bill) if the service was good.

7. Final Tips

  • Try Local Pairings: Pair your wine or aperitif with local dishes, such as bouillabaisse (fish stew), panisse (chickpea fritters), or a platter of Provençal olives and cheeses.
  • Ask for Recommendations: Don’t hesitate to ask locals or staff for wine or aperitif recommendations. They’ll often suggest hidden gems or lesser-known options.
  • Enjoy the Atmosphere: Whether you’re sipping pastis at a café or enjoying a glass of rosé by the Old Port, take the time to soak in the relaxed, convivial atmosphere that defines Marseille.

By following this guide, you’ll be well-prepared to enjoy the rich wine and aperitif culture of Marseille like a local. Santé!