Hiroshima

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Traditional Markets

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Comprehensive Guide to Traditional Markets in Hiroshima, Japan

Hiroshima, a city known for its rich history, cultural heritage, and culinary delights, offers a variety of traditional markets that provide visitors with an authentic Japanese shopping experience. These markets are perfect for exploring local food, crafts, and souvenirs while immersing yourself in the local culture. Below is a detailed guide to Hiroshima's traditional markets, including what to expect, tips for shopping, and cultural considerations.


Hiroshima Asaichi (Hiroshima Morning Market)

  • Location: Near Hiroshima Port, Ujina area.
  • Overview: This bustling morning market is a haven for fresh seafood, local produce, and regional specialties. It is frequented by locals and is an excellent place to experience Hiroshima’s food culture.
  • Goods Available:
    • Fresh seafood (oysters, Hiroshima’s specialty)
    • Seasonal fruits and vegetables
    • Local snacks and delicacies
    • Flowers and plants
  • Typical Costs:
    • Fresh oysters: ¥500–¥1,000 for a small portion
    • Seasonal fruits: ¥300–¥1,000 depending on the type and quantity
  • Tips:
    • Arrive early (around 6:00–7:00 AM) for the best selection.
    • Bring cash, as many vendors do not accept credit cards.
    • Be prepared to haggle slightly, though prices are generally fixed.

Hiroshima Ekimae Asaichi (Hiroshima Station Morning Market)

  • Location: Near Hiroshima Station.
  • Overview: A smaller morning market catering to commuters and locals, offering fresh produce and ready-to-eat snacks.
  • Goods Available:
    • Fresh vegetables and fruits
    • Bento boxes and onigiri (rice balls)
    • Local sweets and snacks
  • Typical Costs:
    • Onigiri: ¥150–¥300 each
    • Bento boxes: ¥500–¥1,000
  • Tips:
    • Ideal for grabbing a quick breakfast or snack before exploring the city.
    • Vendors are friendly but may have limited English proficiency, so pointing and simple phrases can help.

Hiroshima Hondori Shopping Arcade (Traditional and Modern Mix)

  • Location: Hondori Street, central Hiroshima.
  • Overview: While technically a shopping arcade, Hondori features several traditional-style shops and stalls selling local crafts, souvenirs, and snacks.
  • Goods Available:
    • Hiroshima-style okonomiyaki ingredients
    • Traditional crafts like pottery and calligraphy tools
    • Souvenirs such as Momiji Manju (maple-leaf-shaped cakes)
  • Typical Costs:
    • Momiji Manju: ¥100–¥200 per piece
    • Small pottery items: ¥1,000–¥3,000
  • Tips:
    • Visit in the late afternoon or evening for a lively atmosphere.
    • Combine your visit with nearby attractions like the Peace Memorial Park.

Miyajima Omotesando Shopping Street

  • Location: Miyajima Island, a short ferry ride from Hiroshima.
  • Overview: A charming street market on Miyajima Island, famous for its Itsukushima Shrine and floating torii gate. The market is lined with shops and stalls offering local delicacies and crafts.
  • Goods Available:
    • Grilled oysters and other seafood
    • Momiji Manju (traditional sweet cakes)
    • Wooden crafts and souvenirs
    • Sake and sake cups
  • Typical Costs:
    • Grilled oysters: ¥300–¥500 each
    • Wooden crafts: ¥1,000–¥5,000
  • Tips:
    • Try the freshly grilled oysters, a must-try specialty of the region.
    • Be mindful of the deer roaming the island—they may try to snatch your food!

2. Types of Goods Available in Hiroshima’s Markets

  • Food:

    • Hiroshima is famous for its oysters, which are available fresh, grilled, or in various dishes.
    • Momiji Manju, a sweet treat filled with red bean paste, custard, or chocolate.
    • Hiroshima-style okonomiyaki ingredients, a savory pancake layered with noodles and toppings.
    • Seasonal fruits like citrus (Setouchi lemons) and strawberries.
  • Crafts and Souvenirs:

    • Traditional pottery and ceramics.
    • Wooden crafts, including rice scoops (shamoji) from Miyajima.
    • Calligraphy tools and handmade paper.
    • Sake and sake cups from local breweries.
  • Clothing and Accessories:

    • Yukata (light summer kimono) and traditional Japanese sandals.
    • Handmade jewelry and accessories.

3. Tips for Shopping in Hiroshima’s Traditional Markets

  • Bring Cash: Many vendors in traditional markets do not accept credit cards. Carry small denominations of yen for convenience.
  • Timing: Morning markets are best visited early for the freshest produce and seafood. Other markets and shopping streets are livelier in the afternoon and evening.
  • Haggling: While not common in Japan, some vendors may be open to slight negotiation, especially if you’re buying in bulk.
  • Language: English is not widely spoken, so learning a few basic Japanese phrases can be helpful:
    • “Ikura desu ka?” (How much is this?)
    • “Kore o kudasai” (I’ll take this, please.)
  • Eco-Friendly Shopping: Bring your own reusable shopping bag, as Japan is environmentally conscious, and plastic bags may incur a small fee.
  • Respect Local Customs:
    • Avoid eating while walking, as it is considered impolite in Japan.
    • Be mindful of personal space and avoid loud conversations.
    • Always thank the vendor with a polite “Arigatou gozaimasu” (Thank you very much).

4. Cultural Considerations

  • Seasonality: Japanese markets emphasize seasonal produce and goods. For example, citrus fruits are abundant in winter, while strawberries are popular in spring.
  • Cleanliness: Japanese markets are exceptionally clean. Dispose of trash in designated bins or carry it with you if no bins are available.
  • Sampling: Vendors may offer free samples of food. It is polite to accept and thank them, even if you don’t make a purchase.
  • Photography: Always ask for permission before taking photos of stalls or products, as some vendors may prefer privacy.

5. Additional Recommendations

  • Combine Market Visits with Sightseeing: Many markets are located near Hiroshima’s key attractions, such as the Peace Memorial Park, Hiroshima Castle, and Miyajima Island.
  • Try Local Street Food: Hiroshima’s markets are a great place to try street food like grilled oysters, okonomiyaki, and fried snacks.
  • Seasonal Events: Check for seasonal festivals or special market days, which often feature additional vendors and cultural performances.

By exploring Hiroshima’s traditional markets, you’ll not only find unique goods and delicious food but also gain a deeper appreciation for the city’s culture and way of life. Happy shopping!