Sapporo

Popular Street Markets in Sapporo

1. Nijo Market (二条市場)

• Overview: Known as Sapporo’s most famous seafood market, Nijo Market has been operating for over a century. It’s a compact yet bustling market where you can find fresh seafood, local produce, and small eateries.
• What to Buy:
  • Fresh seafood: Hokkaido crab (king crab, snow crab, hairy crab), sea urchin (uni), scallops, salmon roe (ikura), and oysters.
  • Processed seafood products: Dried fish, seaweed, and fish roe.
  • Local produce: Melons, corn, and other seasonal fruits and vegetables.
• Approximate Costs:
  • Crab: ¥5,000–¥15,000 depending on size and type.
  • Uni-don (sea urchin rice bowl): ¥2,000–¥4,000.
  • Fresh fruit: ¥500–¥2,000 depending on the item.
• Recommended Times to Visit: Early morning (7:00 AM–10:00 AM) for the freshest seafood and a quieter experience. The market typically operates from 7:00 AM to 6:00 PM.
• Tips:
  • Many vendors allow you to eat freshly prepared seafood on-site.
  • Bargaining is not common in Japan, but you can politely ask for recommendations or deals on bundled items.

2. Curb Market (札幌場外市場, Sapporo Jogai Ichiba)

• Overview: Located near Nijo Market, the Curb Market is larger and caters to both locals and tourists. It’s a great place to shop for fresh seafood, souvenirs, and Hokkaido specialties.
• What to Buy:
  • Fresh seafood (similar to Nijo Market).
  • Hokkaido dairy products: Cheese, butter, and milk-based sweets.
  • Souvenirs: Packaged snacks like Shiroi Koibito cookies and Royce chocolates.
• Approximate Costs:
  • Seafood: Similar to Nijo Market.
  • Souvenirs: ¥1,000–¥3,000 for packaged goods.
• Recommended Times to Visit: Morning to early afternoon (8:00 AM–2:00 PM) for the best selection.
• Tips:
  • Many restaurants in the market serve kaisendon (seafood rice bowls) and grilled seafood. Try one for a hearty meal.
  • Credit cards are accepted at some stalls, but cash is preferred.

3. Sapporo Central Wholesale Market (札幌市中央卸売市場)

• Overview: This market is primarily for wholesale buyers but is open to the public. It’s a great place to experience the hustle and bustle of a working market.
• What to Buy:
  • Fresh seafood and produce at wholesale prices.
  • Specialty items like Hokkaido lamb and dairy products.
• Approximate Costs:
  • Slightly lower than Nijo and Curb Markets due to the wholesale nature.
• Recommended Times to Visit: Early morning (5:00 AM–9:00 AM) for the freshest goods.
• Tips:
  • Arrive early, as many vendors close by mid-morning.
  • Be mindful of the fast-paced environment, as vendors are often busy with wholesale customers.

4. Tanukikoji Shopping Street (狸小路商店街)

• Overview: While not a traditional street market, this covered shopping arcade is a popular spot for both locals and tourists. It features a mix of shops, restaurants, and entertainment options.
• What to Buy:
  • Souvenirs: Traditional crafts, clothing, and local snacks.
  • Cosmetics and beauty products.
  • Affordable street food like takoyaki, crepes, and soft-serve ice cream.
• Approximate Costs:
  • Street food: ¥300–¥800 per item.
  • Souvenirs: ¥500–¥3,000 depending on the item.
• Recommended Times to Visit: Afternoon to evening (11:00 AM–9:00 PM).
• Tips:
  • This is a great place to shop for gifts and enjoy casual dining.
  • Be aware of the crowds, especially during weekends and holidays.

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Local Customs and Etiquette

1. Politeness and Respect:

   • Always greet vendors with a polite “Konnichiwa” (こんにちは) or “Ohayou gozaimasu” (おはようございます) in the morning.
   • Thank vendors with “Arigatou gozaimasu” (ありがとうございます) after making a purchase.

2. Handling Food:

   • Do not touch fresh produce or seafood unless invited to do so by the vendor.
   • If sampling is offered, accept it graciously but avoid asking for samples unless it’s clear they are available.

3. Cash is King:

   • While some vendors accept credit cards, cash is still the preferred method of payment. Carry small denominations and coins for convenience.

4. No Bargaining:

   • Haggling is not customary in Japan. Prices are usually fixed, but vendors may offer discounts for bulk purchases.

5. Eating Etiquette:

   • If you buy food to eat on-site, consume it at designated areas or near the vendor’s stall. Avoid walking and eating simultaneously, as this is considered impolite.

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Tips for Navigating Sapporo’s Markets

1. Arrive Early:

   • Visiting in the morning ensures you get the freshest produce and seafood. It’s also less crowded, making it easier to explore.

2. Plan Ahead:

   • Research the market layout and decide what you want to buy or eat beforehand to save time.

3. Dress Comfortably:

   • Wear comfortable shoes and dress in layers, especially during winter, as markets can be chilly.

4. Bring a Reusable Bag:

   • Vendors often provide plastic bags, but bringing your own reusable bag is more eco-friendly and convenient.

5. Learn Basic Japanese Phrases:

   • While many vendors speak some English, knowing a few phrases like “Ikura desu ka?” (いくらですか, How much is this?) can enhance your experience.

6. Be Mindful of Crowds:

   • Markets can get busy, especially during weekends and holidays. Be patient and respectful of others’ space.

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Conclusion

Sapporo’s street markets are a treasure trove of fresh seafood, local delicacies, and unique souvenirs. Whether you’re indulging in a seafood rice bowl at Nijo Market, shopping for Hokkaido specialties at the Curb Market, or exploring the lively Tanukikoji Shopping Street, these markets offer something for everyone. By following local customs and planning your visit wisely, you’ll have an enjoyable and culturally enriching experience.