Global Major Cities Guide

An introduction to local food culture, dining options, and tips for eating out in Sendai.

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Comprehensive Guide to Food and Dining in Sendai, Japan

Sendai, the largest city in the Tohoku region of Japan, is a culinary gem that offers a mix of traditional Japanese cuisine, regional specialties, and modern dining experiences. Known for its fresh seafood, hearty flavors, and unique local dishes, Sendai is a must-visit destination for food enthusiasts. Below is a detailed guide to help you navigate the food culture and dining scene in Sendai.

1. Local Specialties and Popular Dishes

Gyutan (Grilled Beef Tongue)

Overview: Gyutan is Sendai's most famous dish, introduced in the 1940s. It features thinly sliced beef tongue, seasoned and grilled to perfection. It is typically served with barley rice, oxtail soup, and pickled vegetables.
Where to Try: Specialty gyutan restaurants like Rikyu, Kisuke, and Aji Tasuke are highly recommended.
Pro Tip: Ask for the "shio" (salt) seasoning for the most authentic flavor.

Zunda Mochi

Overview: A sweet dessert made of mochi (sticky rice cake) topped with a paste of sweetened edamame (green soybeans). It has a unique, earthy sweetness and is a must-try for dessert lovers.
Where to Try: Zunda Saryo, a popular chain specializing in zunda-based desserts, has locations in Sendai Station and other parts of the city.

Sasa Kamaboko

Overview: A fish cake shaped like a bamboo leaf, grilled to give it a slightly smoky flavor. It’s a popular snack or side dish.
Where to Try: Visit Abe Kamaboko-ten or Kanezaki Kamaboko for freshly made sasa kamaboko.

Sendai Miso

Overview: Sendai is known for its high-quality miso, which is darker and richer in flavor. It’s used in soups, marinades, and even desserts.
Where to Try: Look for dishes featuring Sendai miso at traditional restaurants or miso-based ramen shops.

Fresh Seafood

Overview: Being close to the Pacific Ocean, Sendai offers an abundance of fresh seafood. Sushi, sashimi, and kaisendon (seafood rice bowls) are particularly popular.
Where to Try: Shiogama Port, a short trip from Sendai, is famous for its seafood markets and sushi restaurants.

2. Average Costs of Meals

Budget Dining: ¥500–¥1,000 (e.g., ramen, gyudon beef bowls, or convenience store meals).
Mid-Range Dining: ¥1,500–¥3,000 (e.g., gyutan set meals, sushi, izakaya dining).
High-End Dining: ¥5,000 and above (e.g., kaiseki meals, premium sushi, or fine dining).

3. Restaurant Recommendations

For Local Specialties

Rikyu (Gyutan): Multiple locations in Sendai. Known for its tender and flavorful grilled beef tongue.
Zunda Saryo (Zunda Mochi): Located in Sendai Station and other areas, perfect for a sweet treat.

For Sushi and Seafood

Shiogama Sushi Street: A short train ride from Sendai, this area has some of the best sushi in the region.
Sushi Tetsu: A well-regarded sushi restaurant in Sendai for fresh, high-quality sushi.

For Ramen

Ramen Jiro: Known for its hearty portions and rich broth.
Ramen Kurobuta: Specializes in miso-based ramen, often featuring Sendai miso.

For Izakaya (Japanese Pubs)

Hana no Mai: A lively izakaya offering a variety of small plates and drinks.
Daruma: A cozy spot for yakitori (grilled chicken skewers) and local sake.

For Fine Dining

Date no Gyutan Honpo: Offers a refined take on gyutan and other local dishes.
Ichimuan: A kaiseki (multi-course) restaurant that highlights seasonal ingredients.

4. Unique Dining Experiences

Aoba Castle View

What: Enjoy a meal with a view of Sendai from the Aoba Castle ruins area.
Where: Restaurants like Aoba-tei offer traditional Japanese meals with scenic views.

Shiogama Seafood Market

What: A bustling market where you can buy fresh seafood and have it prepared on-site.
Where: Located in Shiogama, about 30 minutes from Sendai by train.

Sake Tasting in Sendai

What: Sendai and the surrounding Miyagi Prefecture are known for excellent sake. Many izakayas and sake bars offer tasting flights.
Where: Visit Ichinokura Sake Brewery or local bars like Sake Bar K.

5. Cultural Dining Customs and Etiquette

Before the Meal

Say "Itadakimasu": This phrase means "I humbly receive" and is said before eating as a sign of gratitude.
Remove Shoes: In traditional restaurants with tatami mat seating, you’ll need to remove your shoes before entering.

During the Meal

Chopstick Etiquette: Avoid sticking chopsticks upright in rice (it resembles a funeral ritual) or passing food directly from chopstick to chopstick.
Slurping: It’s acceptable and even encouraged to slurp noodles like ramen or soba—it shows appreciation for the food.

After the Meal

Say "Gochisousama deshita": This phrase means "Thank you for the meal" and is said after finishing your food.
Tipping: Tipping is not customary in Japan. Instead, show your appreciation by saying "arigatou gozaimasu" (thank you very much).

Sendai Asaichi (Morning Market)

What: A vibrant market offering fresh produce, seafood, and local snacks. Great for picking up ingredients or trying street food.
Where: Near Sendai Station, open from early morning until early afternoon.

Jozenji-dori Avenue

What: A picturesque street lined with zelkova trees, home to cafes and restaurants offering both Japanese and international cuisine.
Where: Central Sendai, perfect for a leisurely meal or coffee break.

Matsushima Bay

What: One of Japan’s Three Most Scenic Spots, Matsushima is famous for its oysters. Try grilled oysters or oyster rice bowls at local restaurants.
Where: About 40 minutes from Sendai by train.

7. Seasonal Food Events

Sendai Tanabata Festival (August): During this famous festival, food stalls line the streets, offering local snacks and festival foods.
Oyster Season (Winter): From October to March, enjoy fresh oysters in Matsushima Bay.
Cherry Blossom Season (Spring): Many parks in Sendai host hanami (flower viewing) parties with food stalls and picnic-friendly dishes.

Conclusion

Sendai offers a rich and diverse food culture that reflects its history, geography, and traditions. From the iconic gyutan to the sweet zunda mochi, there’s something for every palate. By exploring local specialties, respecting dining customs, and venturing into unique food destinations, you’ll gain a deeper appreciation for Sendai’s culinary heritage. Whether you’re a first-time visitor or a seasoned traveler, Sendai’s food scene is sure to leave a lasting impression.

Sendai

Food and Dining