Yokohama

Shopping in Yokohama

Yokohama is a shopper’s paradise, offering everything from traditional Japanese crafts to cutting-edge fashion and quirky souvenirs. Here are some of the best areas and unique shopping experiences:

1. Minato Mirai 21

• Overview: This futuristic waterfront district is a major shopping and entertainment hub. It’s home to several large shopping complexes, each offering a unique experience.
• Key Spots:
  • Landmark Plaza and Queen’s Square: Upscale shopping malls with international and Japanese brands, as well as restaurants and cafes.
  • MARK IS Minato Mirai: A family-friendly mall with a mix of fashion, lifestyle goods, and a Pokémon Center for fans of the franchise.
  • Yokohama World Porters: A more eclectic shopping experience with themed floors, including Japanese crafts, international goods, and quirky souvenirs.
• Cultural Tip: Many stores offer tax-free shopping for tourists (minimum purchase of ¥5,000). Bring your passport to take advantage of this.

2. Yokohama Chinatown (横浜中華街)

• Overview: The largest Chinatown in Japan, this area is a vibrant mix of Chinese and Japanese culture, with over 600 shops and restaurants.
• What to Buy:
  • Chinese teas, traditional medicines, and unique snacks.
  • Souvenirs like lucky charms and Chinese-style ceramics.
• Cultural Tip: Bargaining is not common in Japan, even in Chinatown. Prices are usually fixed.

3. Motomachi Shopping Street

• Overview: A historic shopping street with a European vibe, offering high-end boutiques, local designer shops, and gourmet food stores.
• What to Buy:
  • Japanese-made leather goods, artisanal jewelry, and Yokohama-specific souvenirs.
  • Specialty foods like Yokohama’s famous cheesecake or local sake.
• Cultural Tip: Shops here often have seasonal sales, especially in January and July. Look for signs that say "セール" (sale).

4. Isezaki Mall and Kannai

• Overview: A more traditional shopping area with a mix of local shops, department stores, and casual eateries.
• What to Buy:
  • Affordable clothing, household goods, and traditional Japanese items like yukata (summer kimono).
• Cultural Tip: This area is less touristy, so it’s a great place to practice your Japanese and experience local life.

5. Yokohama Red Brick Warehouse (横浜赤レンガ倉庫)

• Overview: A historic building turned into a trendy shopping and cultural complex.
• What to Buy:
  • Handcrafted goods, unique Yokohama-themed souvenirs, and limited-edition items from pop-up shops.
• Cultural Tip: The warehouse often hosts seasonal events, such as Christmas markets or art exhibitions, so check the schedule before visiting.

---

Entertainment in Yokohama

Yokohama offers a variety of entertainment options, from traditional Japanese performances to modern attractions. Here are some highlights:

1. Yokohama Cosmo World

• Overview: A family-friendly amusement park located in Minato Mirai, famous for its giant Ferris wheel, the Cosmo Clock 21.
• Costs: Free entry; rides cost between ¥300–¥700 each.
• How to Enjoy:
  • Take a ride on the Ferris wheel for stunning views of the city, especially at night.
  • Try the arcade games and smaller attractions for a fun, casual experience.
• Cultural Tip: Japanese amusement parks are very clean and orderly. Follow the rules and enjoy the polite atmosphere.

2. Noge District

• Overview: A lively nightlife area with a retro vibe, known for its izakayas (Japanese pubs), live music venues, and small theaters.
• What to Do:
  • Enjoy live jazz or traditional Japanese music at one of the local bars.
  • Try local dishes like yakitori (grilled chicken skewers) or sashimi at an izakaya.
• Cultural Tip: Many izakayas have a cover charge (¥300–¥500) and expect you to order at least one drink and one dish.

3. Yokohama Noh Theater

• Overview: A traditional theater dedicated to Noh, a classical Japanese performing art.
• Costs: Tickets range from ¥2,000–¥6,000, depending on the performance and seating.
• How to Enjoy:
  • Check the schedule online and book tickets in advance (some performances may have English subtitles or explanations).
  • Arrive early to explore the exhibits about Noh history and costumes.
• Cultural Tip: Noh is a slow-paced art form with deep cultural significance. Read up on the story beforehand to fully appreciate the performance.

4. Cup Noodles Museum

• Overview: A quirky, interactive museum dedicated to instant noodles, located in Minato Mirai.
• Costs: Admission is ¥500 for adults; additional fees apply for workshops.
• How to Enjoy:
  • Create your own custom cup of instant noodles at the My CUPNOODLES Factory (¥500).
  • Learn about the history of instant noodles through fun, interactive exhibits.
• Cultural Tip: This is a popular spot for families, so it can get crowded on weekends. Visit on a weekday if possible.

5. Yokohama Stadium and Sports Events

• Overview: Home to the Yokohama DeNA BayStars, a professional baseball team.
• Costs: Tickets range from ¥1,500–¥6,000, depending on the seating and game.
• How to Enjoy:
  • Purchase tickets online or at the stadium box office (some English support is available).
  • Join the enthusiastic fans in singing team chants and waving flags.
• Cultural Tip: Baseball games in Japan are lively and family-friendly. Don’t be shy about joining the cheering!

6. Shin-Yokohama Ramen Museum

• Overview: A food-themed entertainment complex that recreates a 1950s Japanese town, with ramen shops from across Japan.
• Costs: Admission is ¥380 for adults; ramen bowls cost around ¥900–¥1,500 each.
• How to Enjoy:
  • Sample different regional ramen styles in one place.
  • Explore the retro streetscape and learn about ramen history.
• Cultural Tip: Portions are smaller than usual, so you can try multiple bowls. Be prepared to wait in line for popular shops.

---

General Tips for Shopping and Entertainment in Yokohama

1. Payment Methods: Credit cards are widely accepted in major shopping areas, but smaller shops and entertainment venues may only take cash. Carry some yen with you.
2. Language: While many places have English signage, learning a few basic Japanese phrases (e.g., "arigatou" for thank you) can enhance your experience.
3. Timing: Most shops open around 10:00 AM and close by 8:00 PM. Entertainment venues like bars and theaters may stay open later.
4. Seasonal Events: Yokohama hosts many seasonal festivals and events, such as the Pikachu Outbreak in summer or the Yokohama Jazz Promenade in autumn. Check local event calendars for updates.

---

Yokohama’s blend of traditional and modern culture makes it a fantastic destination for shopping and entertainment. Whether you’re exploring historic streets, enjoying live performances, or indulging in unique culinary experiences, there’s something for everyone in this dynamic city.