Global Major Cities Guide

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1. Traditional Markets in Jeonju

Traditional markets are a cornerstone of Jeonju’s shopping experience, offering a glimpse into local life and culture. These markets are perfect for purchasing fresh produce, traditional Korean snacks, handmade crafts, and souvenirs.

a. Nambu Market (남부시장)

Overview: Nambu Market is one of Jeonju’s oldest and most famous traditional markets, dating back to the 1900s. It is a bustling hub for locals and visitors alike, offering a wide variety of goods, from fresh produce to street food and handmade crafts.
What to Buy:
- Jeonju Bibimbap ingredients: Fresh vegetables, gochujang (red chili paste), and other ingredients for making Jeonju’s signature dish.
- Handmade crafts: Pottery, traditional fans, and other artisan goods.
- Street food: Try Jeonju’s famous choco pies, hotteok (sweet pancakes), and tteokbokki (spicy rice cakes).
Special Feature: The market transforms into a vibrant night market on weekends, with food stalls, live performances, and a lively atmosphere.
Estimated Costs:
- Street food: KRW 2,000–5,000 per item.
- Handmade crafts: KRW 10,000–50,000 depending on the item.
Location: Near Jeonju Hanok Village, making it convenient for tourists.

b. Jeonju Hanok Village Craft Market

Overview: Located within the famous Jeonju Hanok Village, this market specializes in traditional Korean crafts and souvenirs.
What to Buy:
- Hanji (Korean traditional paper): Jeonju is known as the birthplace of hanji, and you can find beautiful paper products like notebooks, lamps, and fans.
- Traditional clothing and accessories: Hanbok (traditional Korean attire) and accessories like hairpins and jewelry.
- Local snacks: Traditional Korean sweets like yakgwa (honey cookies) and hangwa (rice-based confections).
Estimated Costs:
- Hanji products: KRW 5,000–30,000.
- Hanbok rentals: KRW 10,000–30,000 for a few hours.
Cultural Tip: Bargaining is not common in Korea, but you can politely ask for discounts on handmade items.

c. Pungnammun Market (풍남문시장)

Overview: A smaller, more local market near Pungnammun Gate, offering fresh produce, seafood, and household goods.
What to Buy:
- Fresh fruits and vegetables.
- Local snacks and side dishes (banchan).
Estimated Costs:
- Fresh produce: KRW 1,000–5,000 per item.
- Snacks: KRW 2,000–4,000.

2. Modern Shopping Areas in Jeonju

For those who prefer a more contemporary shopping experience, Jeonju also has modern shopping malls and streets with trendy fashion, cosmetics, and electronics.

a. Gaeksa Shopping District (객사거리)

Overview: A popular shopping street in downtown Jeonju, Gaeksa is lined with fashion boutiques, cosmetics stores, and cafes. It’s a great place to shop for trendy Korean clothing and beauty products.
What to Buy:
- Korean cosmetics: Brands like Innisfree, Etude House, and Laneige.
- Fashion: Affordable and stylish Korean clothing and accessories.
- Stationery: Cute and unique Korean stationery items.
Estimated Costs:
- Cosmetics: KRW 5,000–30,000 per item.
- Clothing: KRW 10,000–50,000 depending on the store.
Cultural Tip: Many stores offer tax-free shopping for tourists. Bring your passport to claim a tax refund at the airport.

b. Lotte Department Store

Overview: A high-end shopping mall offering luxury brands, cosmetics, and a food court with a variety of Korean and international cuisine.
What to Buy:
- Designer goods and luxury items.
- High-quality Korean skincare products.
- Gourmet Korean snacks and teas.
Estimated Costs:
- Luxury items: KRW 100,000 and up.
- Food court meals: KRW 10,000–20,000.
Cultural Tip: Department stores often have seasonal sales, so check for discounts during your visit.

3. Popular Items to Buy in Jeonju

Jeonju is known for its unique local products that make for great souvenirs or gifts.

Hanji (Korean traditional paper): Jeonju’s hanji is famous for its quality and durability. Look for hanji lamps, notebooks, and decorative items.
Traditional Korean fans (부채): Beautifully crafted fans with intricate designs.
Jeonju choco pies: A local twist on the classic Korean snack, filled with fresh cream and made by local bakeries.
Makgeolli (Korean rice wine): Jeonju is known for its high-quality makgeolli, often sold in traditional ceramic bottles.
Local ceramics: Handcrafted pottery and tableware.

4. Estimated Costs for Shopping in Jeonju

Street food/snacks: KRW 2,000–5,000 per item.
Handmade crafts: KRW 10,000–50,000.
Clothing: KRW 10,000–50,000 for casual wear; higher for designer brands.
Cosmetics: KRW 5,000–30,000 per item.
Souvenirs: KRW 5,000–30,000 depending on the item.

5. Cultural Tips for Shopping in Jeonju

Cash vs. Card: Most stores and markets accept credit cards, but it’s a good idea to carry some cash (KRW) for smaller vendors and street food stalls.
Tax Refunds: Tourists can claim a tax refund on purchases over KRW 30,000 at participating stores. Look for “Tax-Free” signs and keep your receipts.
Bargaining: Bargaining is not common in Korea, especially in modern stores. However, in traditional markets, you can politely ask for a small discount.
Eco-Friendly Shopping: South Korea has strict regulations on plastic bags. Bring your own reusable bag or be prepared to pay a small fee for one.
Respect Local Customs: When handling goods in traditional markets, ask for permission before touching items, especially food.

6. Unique Procedures or Considerations

Hanbok Rentals: If you’re visiting Jeonju Hanok Village, consider renting a hanbok. Many shops offer discounts for group rentals, and wearing a hanbok often grants free or discounted entry to cultural sites.
Seasonal Events: Check for seasonal markets or festivals, such as the Jeonju Bibimbap Festival, where you can find unique food and crafts.
Language Barrier: While many shopkeepers in tourist areas speak basic English, learning a few Korean phrases like “얼마예요?” (eolma-yeyo? – How much is it?) can be helpful.

Jeonju offers a delightful mix of traditional and modern shopping experiences, making it a must-visit destination for anyone looking to explore South Korea’s cultural and culinary treasures. Whether you’re hunting for unique souvenirs, indulging in street food, or exploring trendy boutiques, Jeonju has something for everyone!

Jeonju

Shopping and Markets