Seoul

1. Popular Alcoholic Beverages in Seoul

Seoul's drinking culture is deeply rooted in tradition, but it also embraces global trends. Here are the most popular types of alcoholic beverages you’ll encounter:

Traditional Korean Alcohols

1. Soju (소주)

   • Description: A clear, distilled spirit made from rice, wheat, or barley. It’s the most iconic and widely consumed alcoholic beverage in Korea. Modern soju is often flavored (e.g., grapefruit, peach, or green grape) to appeal to younger drinkers.
   • Alcohol Content: Typically 16-20%.
   • Price: Around 4,000-6,000 KRW ($3-5 USD) per bottle in restaurants; 1,500-2,000 KRW ($1-2 USD) in convenience stores.
   • How to Drink: Served in small shot glasses. It’s customary to pour for others rather than yourself, and you should use two hands when receiving or pouring as a sign of respect.

2. Makgeolli (막걸리)

   • Description: A milky, slightly sweet rice wine with a tangy, earthy flavor. It’s often served in a large bowl with ladles for sharing.
   • Alcohol Content: Around 6-8%.
   • Price: 5,000-10,000 KRW ($4-8 USD) per bottle in restaurants.
   • How to Drink: Traditionally paired with savory pancakes (jeon) or other Korean snacks. Stir gently before pouring to mix the sediment.

3. Cheongju (청주)

   • Description: A clear, refined rice wine similar to Japanese sake. It’s less common than soju or makgeolli but is often served during traditional ceremonies or special occasions.
   • Alcohol Content: Around 14-16%.
   • Price: 10,000-20,000 KRW ($8-16 USD) per bottle in restaurants.

4. Fruit Wines (과실주)

   • Description: Wines made from fruits like plum (maesil), persimmon, or raspberry. These are sweeter and often enjoyed as dessert drinks.
   • Price: 10,000-30,000 KRW ($8-25 USD) per bottle.

Western Alcohols

1. Beer (맥주, Maekju)

   • Local Brands: Cass, Hite, and OB Lager are the most common. Craft beer has also gained popularity, with breweries like Magpie, The Booth, and Amazing Brewing Company leading the scene.
   • Price: 3,000-6,000 KRW ($2.50-5 USD) for domestic beer; 8,000-12,000 KRW ($6-10 USD) for craft beer.

2. Whiskey and Cocktails

   • Whiskey bars and cocktail lounges are popular in upscale areas like Gangnam and Itaewon. Expect creative, high-quality drinks.
   • Price: Cocktails range from 10,000-20,000 KRW ($8-16 USD); whiskey prices vary widely depending on the brand.

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2. Recommended Pubs and Drinking Spots in Seoul

Seoul’s nightlife is diverse, with options ranging from traditional taverns to modern craft beer bars. Here are some must-visit spots:

Traditional Korean Pubs (Pojangmacha and Hofs)

1. Pojangmacha (포장마차)

   • These are street-side tents or small eateries where you can enjoy soju, makgeolli, and simple Korean dishes like tteokbokki (spicy rice cakes) or odeng (fish cake skewers).
   • Where to Go: Jongno, Hongdae, or near Gwangjang Market.
   • Atmosphere: Casual and lively, perfect for an authentic local experience.

2. Samcheongdong Sujebi (삼청동 수제비)

   • A cozy spot in Samcheong-dong known for its makgeolli and traditional Korean dishes.
   • Price Range: 10,000-20,000 KRW ($8-16 USD) per person.

3. Jongno 3-ga Makgeolli Alley (종로3가 막걸리 골목)

   • A cluster of traditional pubs specializing in makgeolli and Korean comfort food.
   • Atmosphere: Rustic and nostalgic.

Craft Beer Bars

1. Magpie Brewing Co. (맥파이 브루잉 컴퍼니)

   • A pioneer in Seoul’s craft beer scene, offering a range of beers like pale ales and porters.
   • Locations: Itaewon, Hongdae, and Gangnam.
   • Price Range: 8,000-12,000 KRW ($6-10 USD) per pint.

2. The Booth

   • Known for its craft beer and New York-style pizza.
   • Locations: Multiple branches across Seoul, including Itaewon and Gangnam.
   • Price Range: 8,000-12,000 KRW ($6-10 USD) per pint.

3. Amazing Brewing Company

   • Offers a wide selection of unique, locally brewed beers.
   • Location: Seongsu-dong, often referred to as the "Brooklyn of Seoul."
   • Price Range: 8,000-15,000 KRW ($6-12 USD) per pint.

Upscale Bars and Lounges

1. Charles H.

   • A speakeasy-style bar located in the Four Seasons Hotel, known for its luxurious ambiance and expertly crafted cocktails.
   • Location: Gwanghwamun.
   • Price Range: 20,000-30,000 KRW ($16-25 USD) per cocktail.

2. Le Chamber

   • A hidden bar in Gangnam with a sophisticated vibe and creative cocktails.
   • Price Range: 20,000-30,000 KRW ($16-25 USD) per cocktail.

3. Southside Parlor

   • A Texan-inspired cocktail bar in Itaewon with a rooftop view.
   • Price Range: 15,000-25,000 KRW ($12-20 USD) per cocktail.

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3. Cultural and Practical Tips

1. Drinking Etiquette

   • Pouring Drinks: Always pour drinks for others, especially for elders or superiors, using two hands. When receiving a drink, hold your glass with both hands.
   • Cheers: Say "Geonbae" (건배) when toasting.
   • Pace Yourself: Korean drinking culture often involves rounds of drinks, so pace yourself to keep up with the group.

2. Food Pairing (Anju, 안주)

   • Drinking is almost always accompanied by food. Popular anju include fried chicken, kimchi pancakes, and dried squid.
   • Many pubs and bars require you to order at least one dish with your drinks.

3. Late-Night Culture

   • Seoul’s nightlife often extends into the early hours. After drinking, it’s common to move to a second location (called "I-cha," 이차) for more drinks or karaoke.

4. Cost Considerations

   • Drinking in convenience stores is a budget-friendly option. Many locals grab a bottle of soju or beer and enjoy it at nearby parks or along the Han River.
   • Upscale bars and lounges are significantly pricier but offer a unique experience.

5. Transportation

   • The subway stops running around midnight, so plan your return trip or be prepared to take a taxi. Taxis are relatively affordable, with fares starting at 4,800 KRW ($4 USD).

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4. Unique Experiences

1. Han River Picnics

   • Grab some soju or beer from a convenience store and enjoy a relaxed evening by the Han River. Many locals do this, especially in spring and summer.

2. Themed Bars

   • Seoul is home to quirky themed bars, such as retro-style pubs, board game bars, and even raccoon cafes where you can sip drinks while interacting with animals.

3. Karaoke (Noraebang, 노래방)

   • After a night of drinking, head to a noraebang to sing your heart out. Private rooms are available for groups, and drinks can often be ordered.

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Seoul’s pub and drinking scene is as diverse as the city itself, offering a mix of traditional and modern experiences. Whether you’re sipping soju in a pojangmacha or enjoying craft beer in a trendy bar, you’re sure to find something that suits your taste. Just remember to embrace the local customs and enjoy responsibly!