Global Major Cities Guide

Museums, theaters, and other cultural attractions providing opportunities to explore arts, history, and local traditions.

Sections

Comprehensive Guide to Cultural Activities in Sundsvall, Sweden: Shopping and Entertainment

Sundsvall, located in central Sweden, is a charming city known for its rich history, beautiful architecture, and vibrant cultural scene. Whether you're a visitor or a new resident, Sundsvall offers a variety of shopping and entertainment options that cater to diverse tastes and interests. Below is a detailed guide to help you navigate these aspects of the city.

1. Shopping in Sundsvall

Popular Shopping Areas

Sundsvall has a mix of modern shopping centers, boutique stores, and local markets. Here are the key areas to explore:

a. Birsta City

Overview: Birsta City is one of Sweden's largest shopping malls and a major attraction for both locals and visitors. It houses over 90 stores, including international brands, Swedish retailers, and specialty shops.
What to Find: Fashion (H&M, Zara, Lindex), electronics (Elgiganten, MediaMarkt), home goods (IKEA), and groceries (ICA Maxi).
Location: About 9 km north of Sundsvall city center.
Transportation: Accessible by car (free parking) or public bus (lines 1, 2, or 5).
Costs: Prices are standard for Sweden, with clothing ranging from SEK 200–1,000 and electronics starting at SEK 500.

b. Stenstan (The Stone Town)

Overview: Stenstan is Sundsvall’s historic city center, known for its 19th-century stone buildings and charming streets. It’s a hub for boutique shopping and cultural experiences.
What to Find: Unique Swedish design, handicrafts, jewelry, and local products. Popular stores include Designtorget (Swedish design items) and smaller artisan shops.
Location: Central Sundsvall.
Transportation: Easily walkable; also accessible by bus or car.
Costs: Boutique items may be pricier, with handmade goods starting at SEK 300.

c. Sundsvall Market

Overview: A seasonal market held in the city center, offering local produce, crafts, and traditional Swedish foods.
What to Find: Fresh berries, cheeses, smoked fish, and handmade souvenirs.
When: Typically held during summer and special holidays like Christmas.
Costs: Affordable, with food items starting at SEK 50.

Tips for Shopping in Sundsvall

Tax-Free Shopping: Non-EU visitors can claim VAT refunds on purchases over SEK 200. Ask for a tax-free form at participating stores.
Payment Methods: Credit/debit cards are widely accepted, but it’s good to have some cash (SEK) for smaller vendors or markets.
Sustainability: Many stores in Sundsvall focus on eco-friendly and sustainable products. Look for labels like "Krav" (organic) or "Fairtrade."

2. Entertainment in Sundsvall

Sundsvall offers a variety of entertainment options, from cultural performances to outdoor activities. Here are the top venues and activities to explore:

a. Kulturmagasinet (The Culture Warehouse)

Overview: A cultural hub located in a historic warehouse, Kulturmagasinet houses Sundsvall’s library, museum, and exhibition spaces.
Activities: Art exhibitions, historical displays, and workshops for all ages.
Costs: Free entry to most exhibitions; special events may charge SEK 50–150.
Local Tip: Check their calendar for live music performances and cultural events.

b. Casino Cosmopol

Overview: One of Sweden’s four state-owned casinos, Casino Cosmopol offers gaming, dining, and live entertainment.
Activities: Slot machines, poker, blackjack, and themed nights with live music or comedy.
Location: Located near the city center.
Costs: Entry fee is SEK 60; gaming costs vary.
Age Requirement: Minimum age is 20, and you must present a valid ID.
Local Tip: Dress smart-casual; overly casual attire may not be permitted.

c. Tonhallen

Overview: Sundsvall’s main concert hall, hosting performances by the Nordic Chamber Orchestra, local bands, and international artists.
Activities: Classical music, pop concerts, and theatrical performances.
Costs: Tickets range from SEK 150–500, depending on the event.
Local Tip: Book tickets in advance, especially for popular performances.

d. Filmstaden Sundsvall

Overview: A modern cinema offering the latest movies, including Swedish films and international blockbusters.
Costs: Tickets cost around SEK 120–150. Discounts are available for students and children.
Language: Most films are shown in their original language with Swedish subtitles.
Local Tip: Reserve tickets online to secure good seats.

e. Norra Berget (The Northern Mountain)

Overview: A cultural and recreational area offering stunning views of Sundsvall, open-air museums, and family-friendly activities.
Activities: Visit historical buildings, enjoy traditional Swedish food at the café, or attend seasonal events like Midsummer celebrations.
Costs: Free entry; guided tours or special events may charge SEK 50–100.
Local Tip: Dress warmly in winter, as it can get windy on the hill.

Nightlife in Sundsvall

Sundsvall has a modest but lively nightlife scene, with bars, pubs, and clubs catering to different tastes:

Oscar Matsal & Bar: A trendy spot for cocktails and live music.
Dalton’s Saloon: A Western-themed bar with a relaxed atmosphere.
Club Deströyer: A nightclub popular with younger crowds, playing a mix of pop and electronic music.
Costs: Drinks range from SEK 80–150; club entry fees are typically SEK 100–200.

3. Local Considerations for Shopping and Entertainment

Opening Hours:
- Shops: Typically open from 10:00 AM to 6:00 PM on weekdays, with shorter hours on weekends.
- Entertainment Venues: Hours vary; check online or call ahead for schedules.
Public Holidays: Many shops and venues close on Swedish public holidays, such as Midsummer (late June) and Christmas Eve. Plan accordingly.
Cultural Etiquette:
- Swedes value personal space and quietness. Avoid loud behavior in public spaces.
- Tipping is not mandatory but appreciated in restaurants (round up the bill or add 5–10%).
Language: While most Swedes speak excellent English, learning a few basic Swedish phrases (e.g., "Tack" for thank you) can enhance your experience.
Weather Considerations: Sundsvall experiences cold winters and mild summers. Dress appropriately, especially if attending outdoor events.

4. Summary of Costs

| Activity | Cost (SEK) | |-----------------------------|----------------------| | Shopping (clothing) | 200–1,000 per item | | Entertainment (concerts) | 150–500 per ticket | | Dining out (mid-range) | 150–300 per meal | | Cinema | 120–150 per ticket | | Nightlife (drinks) | 80–150 per drink |

Sundsvall offers a delightful mix of shopping and entertainment options, blending modern conveniences with rich cultural experiences. Whether you’re exploring the historic streets of Stenstan, enjoying a concert at Tonhallen, or shopping at Birsta City, there’s something for everyone in this vibrant Swedish city.